La Vacanza 2022 | Campaign Film | Versace

New video from Versace

Barocco print bikini, towering platform pumps, pop-color mini bag, inflatable beach ball—pack your bags the Very Versace way for this year’s La Vacanza beach vacation. “Summer vacation luxury should look beautiful and seductive, but also be expressive and fun. We have a star in Iris whose unique attitude has all of these elements and I’m really excited that she’s part of this campaign and now part of the Versace family!” – Donatella Versace Iris Law stars in her first Versace campaign with a series of searingly bright and fiery images from photographer Camille Summers-Valli. A group beach holiday with unapologetic flair and energetic fun fully embraces the Versace vacation lifestyle, reflecting the latest vibrant summer styles. Barocco prints spread across coordinated bikinis, silk shirts and swimming trunks, while printed silk scarves are tied around the new La Medusa wicker basket bag. Wide canvas tote bags feature the Versace logo and Medusa plaque in full tonal colorways of red, yellow and DV blue, and are truly versatile styles for the beach and beyond. The La Medusa mini bag is a pop of color in fun miniature form. Women’s and men’s sandals are equally bright and colorful. New leather options are finished with light rubber soles and the golden Medusa Biggie medallion hardware, while the innovative Medusa Dimension sliders are made from molded super-lightweight rubber with swirling Baroque flourishes. Discover the campaign and latest vacation styles at Versace.com: https://e-versace.com/la_vacanza_2022
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FENDACE: Fendi by Versace Collection | Campaign Film | Versace

New video from Versace

What’s the Code? FENDACE, of Course. Welcome to the exclusive Fendace nightclub—where fashion history is made, friendship is all-around, and there’s fun to be had. Fendace is a historic fashion moment. It’s an exchange of roles rather than a collaboration, with designers Kim Jones and Silvia Venturini Fendi bringing their perspective to Versace, and Donatella Versace recasting Fendi through her vision, creating in turn two collections: Fendi by Versace and Versace by Fendi. More from the Fendi by Versace campaign for Fendace at Versace.com: https://e-versace.com/Fendi_by_Versace
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Versace Eyewear Spring-Summer 2022 | Campaign Film | Versace

New video from Versace

Emily Ratajkowski and Maluma are the stars of the Versace Spring-Summer 2022 eyewear campaign. Captured in a series of images by the photographic duo Mert Alas and Marcus Piggott, Ratajkowski and Maluma fully embody the dynamism and stardom of new season shades and optical styles which reinterpret Versace’s iconic Medusa Biggie style. Compositions are bold and powerful, in-keeping with the two stars themselves, the new season style, and Versace’s culture of enduring photographic imagery. First popularized by Biggie Smalls (alias of Christopher Wallace, otherwise known as the Notorious B.I.G.) in the mid-1990s, Medusa Biggie sunglasses fully live-up to their iconic status, as the golden hardware is reinterpreted across a range of contemporary frames. Acetate in bright neon or crisp white sits within the exciting, confident world of the main Versace Spring-Summer 2022 collection and runway show. The hardware showcases its versatility as it is worked into intricate optical styles and new oversized silhouettes. The campaign and new season collection are now at Versace.com: https://e-versace.com/eyewear_ss22
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Versace Watches Spring-Summer 2022 | Campaign Film | Versace

New video from Versace

The Versace Spring-Summer 2022 watch campaign looks back to mythology and propels its classical iconography forward, with a series of neo-futuristic images inspired by the latest high-precision watch styles. Placed atop columns and plinths, the new season watches are elevated to the timeless allure of antiquity, whilst remaining undeniably contemporary in the sleek and sensual campaign imagery. The futurism of the trend-focused Icon Active watches is enhanced within the mythological context, as the plays of transparency and color, material and camouflage pattern, are brought into focus. La Medusa styles in fresh spring colors feature a 3D Medusa head floating above the dial, and the men’s V-Palazzo pops with a colorful Greca motif across the strap in a reinterpretation of the Versace signature. The strong Greca Dome and Hellenyium Chrono take typically masculine shapes and empower them further with Versace iconography, while the V-Tribute is equal parts delicate and impactful with its clear brand flourishes. The campaign and new season collection are now at Versace.com: https://e-versace.com/watches_ss22
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Versace Spring-Summer 2022 | Collection Film | Versace

New video from Versace

Bella, Gigi, Versace, Bella and Gigi Hadid showcase the Versace Spring-Summer 2022 collection and the latest additions to the La Medusa bag line—the La Medusa mini bag and bucket bag. Watch the film starring the supermodel sisters, Emily Ratajkowski, and others from the Versace family, and discover the new season now at Versace.com: https://e-versace.com/ss22_adv_campaign_women
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Versace Confessional, with Donatella Versace | Fall-Winter 2022 | Versace

New video from Versace

Versace Confessional, with Donatella Versace Donatella Versace asked the cast of the #VersaceFW22 fashion show how they feel when wearing Versace, and to confess their Very Versace secrets… See more from Versace Confessional at Versace.com: https://e-versace.com/versace_confessional_with_DV
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Versace Fall-Winter 2022 Women’s | Fashion Show | Versace

New video from Versace

“Our cast of Versace Women for Fall-Winter 2022 is exciting. Girls like Avanti, Anyier and Tilly perfectly represent a Versace with new generation attitude and they champion diversity. They embody the energy running through the collection and the looks built on contrast and tension—like an elastic band pulled tight and about to snap-back with a build-up of energy. That feeling is just irresistible to me. It opens new possibilities and makes things happen.” – Donatella Versace Never shy or retiring, the Versace Woman for Fall-Winter 2022 has a powerful and seductive sense of mystery, shifting in and out of sight. With unapologetic certainty she fully owns her allure and knows exactly when to unleash her power. A REGAL REBEL Energy seems to erupt throughout the collection, as signature Versace tweeds fray, unravel and drip in crystal and metal chains, while raw female force is seemingly caught and enhanced through tightly cinched waists. Latex gloves and knee-height boots flirt with the subversive. Typically regal pearl jewelry is disrupted by sharp punk spikes, and pin-sharp pumps are finished in a latex-like brushed leather with metal heels. CONCEALED, REVEALED, EMPOWERED, The unmistakable Atelier Versace bustier is at the collection’s core. Its flourishes are pared back and modernized as it is incorporated into sculptural outerwear and sportswear shapes. Silhouettes are seductive and fully empowered, with strong-shoulders and the bustier revealed under open suiting, or momentarily glimpsed beneath exaggerated overcoats. The bustier can be seen both as forceful protective armor and overtly provocative, giving a sense of agency to the wearer. The collection smoulders in deep red, plum, charcoal, and black, with flashes of avocado, pink and DV blue setting looks ablaze. Textures continue the collection’s play on contrast. Outerwear featuring the La Greca motif in close-shaved sheepskin is teamed with tantalizing latex tops and leggings, and a new knit bomber jacket shape cocoons the wearer. The new Greca Goddess line of bags and accessories harnesses Versace’s culture of myth and luxury, with the brand’s Greca motif sitting harmoniously as central golden hardware and chain shoulder straps. The central symbol features across a hand-slip, allowing the bag to be tightly snatched in the hand and carried for more impulsive styling.
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